One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.
Business owners who subscribe to Office 365 have the entire cloud at their fingerprints, from email service to cross-platform access of apps and an ease of use that attracts even the technophobe. Now, those owners who belong to the Insider program (Fast Ring) have another reason to smile.
If you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people.
After the recent Dyn attack that took Netflix and other major websites down, business owners are vigilant about ensuring the security of their network and devices connected to the “Internet of Things” (IoT). A new scanner from Bullguard promises to warn owners of potential entry points for hackers.
Artificial intelligence (AI) is a buzzword that inspires business owners yet also instills in them a sense of dread. More accurately described as “machine learning,” this exciting innovation is swiftly becoming an integral part of doing business.
The prevalence of digital data has become an integral part of life and business in modern times. Staggering amounts of data is generated every day and businesses have grown exponentially as they’ve found ways to monetize it. In fact, most experts agree that by the year 2020, there will be 1.7 terabytes of data generated per person on the planet.
Office 365 has given business owners access to online organizational programs and collaboration tools for years. In an effort to become more user-friendly, Microsoft recently added new features to Office 365, including two security upgrades and the addition of productivity tracking.
The old cold-call scam is still a popular way for fraudsters to dupe people out of their money. But now they're taking their tactics to the computer generation, and it can be surprising just who is falling for the new tech-related fraud. Read on to find out how scam artists are targeting the younger generation -- and succeeding.
Running a small business takes an intelligent, resourceful person. From day one you must make important decisions in all areas of business, from the marketing strategy chosen for a product to the brand of printer you will use to print out flyers. One of the biggest decisions you will make in the early stages of a business involves your SMB’s computer hardware, particularly whether to invest in a desktop computer or a laptop.
Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using, here.